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Practical guides on SEO, AEO & AI in marketing

A few things worth trying, written for founders, proposed, not promised.

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How to Get Cited by ChatGPT in 2026 — illustration of one query splitting into two paths, training memory and live retrieval, converging into a citation card
AEO · 10 Nov 2026

How to Get Cited by ChatGPT (A 2026 Starter Playbook)

ChatGPT cites pages through two separate paths: training memory and Bing-powered live search. Here's the step-by-step playbook for getting into both.

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Bannerbear's SEO Playbook — illustration of a certificate ribbon badge carrying a traffic growth line
SEO Case Study · 7 Nov 2026

Bannerbear's SEO Playbook: One Free Tool Carries the Site

How a bootstrapped, solo-led company estimated near $1M ARR built its SEO around one free certificate-maker tool that outranks a thousand other pages.

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Plausible's SEO Playbook — illustration of an upward analytics growth chart
SEO Case Study · 5 Nov 2026

Plausible's SEO Playbook: Weekly Content, Built on Google Analytics Frustration

How Plausible went from 143 to 7,167 monthly Google visitors with zero budget, now DR 90 with 776K backlinks. The real breakdown, numbers and verdict.

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Case Studies

SEO Lessons from the Trenches

A deep dive into bootstrapped companies that made SEO their biggest growth channel, in their own numbers.

Bannerbear's SEO Playbook — illustration of a certificate ribbon badge carrying a traffic growth line
SEO Case Study · 7 Nov 2026

Bannerbear's SEO Playbook: One Free Tool Carries the Site

How a bootstrapped, solo-led company estimated near $1M ARR built its SEO around one free certificate-maker tool that outranks a thousand other pages.

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Plausible's SEO Playbook — illustration of an upward analytics growth chart
SEO Case Study · 5 Nov 2026

Plausible's SEO Playbook: Weekly Content, Built on Google Analytics Frustration

How Plausible went from 143 to 7,167 monthly Google visitors with zero budget, now DR 90 with 776K backlinks. The real breakdown, numbers and verdict.

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General Articles

AI SEO & Visibility Guides

Ranking in Google, ChatGPT and Claude: the tools, the tactics, and what's actually working.

Best Tools to Track Brand Mentions in ChatGPT — illustration of a chat bubble and magnifying glass
AI SEO · 3 Nov 2026

Best Tools to Track Brand Mentions in ChatGPT: Free Options First

Free checkers, a manual method and paid trackers for ChatGPT brand mentions, with prices and engines. Pricing checked 3 Nov 2026.

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How to Rank in ChatGPT, Claude and Google AI Overviews — illustration of three engines converging into one result
AEO · 31 Oct 2026

How to Rank in ChatGPT, Claude and Google AI Overviews: One Guide, Three Engines

Steps to get cited in ChatGPT, Claude and Google AI Overviews: which bots to allow, which index each uses, and what is the same across all three.

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11 Best AI SEO Tools — illustration of a gear and wrench representing a tool stack
AI SEO · 4 Nov 2026

11 Best AI SEO Tools, Ranked by What You Actually Pay

11 AI SEO tools ranked by what you really pay each month, with free options, plan limits and a checked date for every price.

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