Product Design Sprints

Design Sprints as a Service (DSaaS, it's a thing)

Wouldn’t it be nice to have a crystal ball into which you could peer and get glimpse of your product in the future? While we don’t have a crystal ball, we have the next best thing—Design Sprints. Developed by Google, a Design Sprint is a fast paced, structured process that gets you from a fledgling idea to a hands-on prototype in under a week.

Running a design sprint with Signal UX will compress months of work into less than a week. We'll help you solve problems, answer questions, or creating a brand new product.

Here’s how we work with you over the course of the sprint.

Pre-Sprint

Data gathering

Goal setting

You + Us

Day 1

Mapping

Solution sketching

You + Us

Day 2

Decision making

Storyboarding

You + Us

Day 3

Prototyping

 Us

Day 4

User Testing

 Us

The Phases

The design sprint has 5 phases, which we cover over the course of 4 days. Here's a more detailed look at what you can expect to do during each step of the process.

Pre-Sprint

goal

We understand that your time is valuable and we’d hate to waste it by not knowing enough about your business. Being Sprint ready makes for much more insightful outcomes. 

Stuff we consider before every sprint

  • Data collection
  • Scheduling for user testing with your target customers
  • Scheduling of expert presentations internal or external
  • Stakeholder interviews

Armed with all that info we prepare a Design Sprint Brief. It outlines all the information gathered to date, the business and customer segments that should be tackled and finally how success of the sprint will be measured. Now, it’s go time.

Read about it

Mapping

goal

The Mapping phase sets the path for the rest of the sprint. It involves structured discussions to set long term goals, and a map to described the challenges ahead. Each member of the team presents their perspectives, challenges and opportunities for the business. Finally, an ambitious but manageable part of the problem is chosen—one that can be solved over the course of the sprint.

Read about it

Solution Sketching

goal

Solution sketching  is all about, you guessed it, generating solutions—collectively but individually. Existing solutions will be reviewed and new or remixed versions will be produced. Unlike group brainstorming, this activity is done quietly—the team sketches solutions in a multi-step process that emphasizes critical thinking over artistic perfection.

Decision Making

goal

Of the stack of solutions developed, the ones that achieve the goals of the sprint will be chosen. Each of them will be critiqued, and the best parts of each solution will be voted on. The Converge activity is concluded by developing a step-by-step storyboard that will inform the most important milestone in the Design Sprint process—the Prototype.

Prototyping

goal

The Prototype is a where the activities presented the previous three days really come together. The objective is to build a realistic prototype that clearly demonstrates how the goal of the sprint can be reached. The focus of the prototype will be on the customer-facing surface of the product, not worrying about the technical details of how to build it.

The prototype for a screen-based product is designed as hi-fidelity screen mockups—strung together using tools like Sketch and InVision.

It is worth noting that the entire sprint team need not be present during the creation of the prototype. This work is usually done very effectively with a small two-person team—usually made up of a content writer and a UX designer.

User Testing

goal

The Design Sprint concludes with user testing. Validation is necessary to confirm if the solution developed meets the customer needs. It offers insight into the several assumptions made during the building of the prototype in a low-risk and flexible environment. Validation is done using the qualitative method of one-on-one user testing interviews.

They can be conducted remotely via screen share, or the recommended in person approach. Test participants are recruited via a screener questionnaire and are usually compensated with gift cards for their participation.

Post-Sprint

goal

After the sprint, we will polish your product based on the user testing feedback. You go home with answers and solutions.

After that, you can use your prototype to bring your product into to development, or we can run another design sprint to improve the prototype even more.

What's the outcome?

The outcome of our design sprints is a hi-fidelity interactive prototype. We don't make wireframes, and we don't give you a design that hasn't been tested on real users. If you're wondering about the result of a Design Sprint with Signal UX, look no further.

Ready to sprint forward? Read this first.

It’s really important to pick the right challenge for your Design Sprint, after running dozens of them we can help identify if your challenge is the right size for a sprint. There is nothing we hate more than wasting your precious time and money on a challenge too big or too small for a Design Sprint. So talk to us first, we’ll help you identify if a Design Sprint is what you need,

Get in touch for a design consultation

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